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Principles

Hone your inner moral compass, challenge your assumptions, and get inspired by the principles that we believe in Cubitoo in this curated topic of articles.

Ask yourself today: who do you work for?

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How honest are you with yourself today? Are you allowing yourself to be... yourself?

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There is no worse misfortune, than establishing a bad precedent.

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There's a broken windows theory in criminology. It can be also applied to the daily life, by looking at how we react to the new normal, i.e. all the little, negative changes around us.

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I wonder, why do we build train tracks, when we could just ride buses everywhere?

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How funny would you find an upscale restaurant, charging premium, having typos in their menu, smudged walls, or unkept corners?

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How infuriating is it, when you have a slight bump on the road, and suddenly somebody else elbows they way in to help you? Completely stomping over your work in the process, taking over.

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Do you remember my previous thoughts on the easy culture? It was about diluting yourself with "easy things", silent approval of laziness in your life.

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Each story has always two versions, or more—everybody involved in a situation will have their own perception of it.

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Put the oxygen mask on yourself first: before you start helping other, make sure you're safe first.

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